As we quickly head towards our 7th year in business, we took a look at our old website, business cards, and other marketing materials and it was clear that it was time for an update.
Over the years, as we’ve stayed busy helping clients with their websites, ours had fallen into a state of disuse. As we advised our clients to update their sites frequently, to use blog posts to keep readers coming back, to use social media to spread their message and draw traffic, and to use A/B testing to increase conversion, our site had become stagnant.
So, it was time we start following our own advice. It was time to hit the reset button.
With this website redesign, we’re increasing our commitment to these best practices. We’ve scheduled blog posts twice a month to sharpen our writing skills, share industry news, and celebrate completed projects.
We’ll also be layering in a social media strategy to help get those blog posts out to the world, and meeting new people as we do. And, we’ll be testing at every step to see what works and what doesn’t.