The first step in planning your website is knowing your audience. We went into more depth in an earlier post, but in a nutshell… who is your ideal customer?
Pull together as much information as you can about this ideal customer… gender, income, education level, tech-savviness, and so on. What do they like? Where do they hang out? What do they read, watch and listen to? Why do they need your services or products? Why would they choose you over your competitors? Heck, give your target customer a name if it helps you get in their head!
Once you’ve thought through the answers to these questions, write them down. Combine these answers and you can create a detailed customer profile. (This will come in handy in the next step!)
Action Item: Who is your target customer? Pull together as much information as you can, and then ask yourself… does my website appeal to my target customer?