Sound Advice On Branding
Your Business Card Is Crap
Your business card is crap? I would recommend getting a new one, but there are just so many factors to consider.
What I learned redesigning the Campaign Monitor newsletter
Well, not me.... him.
Email Case Studies - Good and Bad
Seth Godin on the good and bad of email marketing.
6 Benefits of Email Newsletters
A great summary of the benefits of email newsletters. And speaking of, have you signed up for the 28 Media newsletter?
Why Are You Doing This?
Think about “why” before you think about “how,” and your website will thank you…
2006 Logo Trends
Logo Lounge offers up its annual analysis of logo trends. Some interesting stuff in there…
10 Ways to Create Buzz In Mobile Content
You do have a mobile version of your site, right? Me neither. But the need for a mobile-friendly version is growing quickly as more and more consumers are using their mobile phones and PDAs to access all sorts of online services. 10 Ways to Create Buzz In Mobile Content offers tips for making a splash with the launch of your mobile site, most of which apply to traditional sites as well.
Selecting a Solid Business Domain Name
Selecting a Solid Business Domain Name makes some interesting points about choosing your business domain name (though with an admittedly odd example).
Top 10 domain name tips
10 things to consider when choosing your domain name.
10 Marketing Tactics Under $10
Just like the title says, 10 Marketing Tactics Under $10. Most could be easily adapted for promoting your new website or online campaign. I love the one about paying the toll of the car behind you…
What Makes A Good Website?
A few thoughts on the matter...
Home Page Goals
Setting goals for your home page, from the inimitable A List Apart.
Two Must Haves for Business Websites
Two Must Haves for Business Websites: an About page and a Contact page… good advice on getting the most out of each.
Creating A Useful Custom 404
A 404 page is the page visitors see when the page they requested cannot be found. But, the generic “Page Not Found” error message leaves them with few options. Why not make their experience easier by creating a useful custom 404?
Your About Page Is A Robot
In Your About Page Is A Robot, Erin Kissane shows how to pump some personality to your site with a well-crafted, well-written About page.
Building More Effective "Contact Us" Pages
Bryan Eisenberg explains common mistakes on contact pages and offers simple solutions to fix them. Want more? He did the same for About Us pages in a previous article.
9 things to put in your list welcome messages
9 things to put in your list welcome messages… some really great suggestions from Mark Brownlow.
The Quiet Death of the Major Re-Launch
Worried that launching a full redesign of your site may alienate your long-time, loyal cutomers? You may be right.
A Domain By Any Other Name...
...is not the same. CNNMoney posts a great article on choosing, and getting, a domain name that works.
Your Logo Doesn't Matter
Some refreshing advice from Mark Bixby on the topic of logos and brands.
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