Sound Advice On Business
7 Vital Questions To Ask Your Web Designer
An invaluable checklist for the start of your web project.
Should You Buy a Prepackaged Website?
Should You Buy a Prepackaged Website? That might be all your business needs, but if not, give us a call.
How to promote your website
“You’ve been handed the keys to your brand new website, and are ready to tell the world. But how exactly are you going to promote your website, and will it cost the earth? Consider these seven good ol’ fashioned tips.”
View From The Inbox
Merkle’s annual whitepaper is a wildly in-depth report on the state of email marketing.
Rev up the Search Engines
“If search engines can’t find you, neither can your customers.”
How to give effective feedback to your web designer
Friend and colleague Rick Whittington offers useful advice on communicating from both sides of the client/designer relationship.
6 Benefits of Email Newsletters
A great summary of the benefits of email newsletters. And speaking of, have you signed up for the 28 Media newsletter?
Why Are You Doing This?
Think about “why” before you think about “how,” and your website will thank you…
Email Newsletters Are the Preferred Information Source for Small and Medium Businesses
Interesting study results from Bredin Business Information.
What Small-Biz Owners Can Learn From Blogs
11 Tips to Ensure a Successful Web Design Process
From the Blog Studio, 11 great tips to help ensure a successful web project.
Converting The Converted
So, you’ve already got people on your website? How do you convince them to want more? Converting The Converted offers advice on converting your visitors to email subscribers.
10 High-Profit Redesign Priorities
From Jakob Nielsen, a list of 10 priorities that should be considered during every redesign.
10 Ways to Create Buzz In Mobile Content
You do have a mobile version of your site, right? Me neither. But the need for a mobile-friendly version is growing quickly as more and more consumers are using their mobile phones and PDAs to access all sorts of online services. 10 Ways to Create Buzz In Mobile Content offers tips for making a splash with the launch of your mobile site, most of which apply to traditional sites as well.
2007 Web Predictions
An interesting group of web predictions for the coming year, from read/write.
Selecting a Solid Business Domain Name
Selecting a Solid Business Domain Name makes some interesting points about choosing your business domain name (though with an admittedly odd example).
Top 10 domain name tips
10 things to consider when choosing your domain name.
10 Marketing Tactics Under $10
Just like the title says, 10 Marketing Tactics Under $10. Most could be easily adapted for promoting your new website or online campaign. I love the one about paying the toll of the car behind you…
What Makes A Good Website?
A few thoughts on the matter...
101 Ways to Build Link Popularity in 2006
The article gets a little tongue-in-cheek towards the end, but 101 Ways to Build Link Popularity in 2006 offers just that… a ton of great suggestions for developing quality links to your site in order to improve your search engine rankings.
What You Should Know Before You Redo Your Website
IT Business Net features an extensive article, What You Should Know Before You Redo Your Website, that’s stuffed with great information on getting the most out of every phase of your web project.
5 Steps to Pay Per Click Advertising That Works
So you’ve decided to shell out your hard-earned money for paid SEO? Then it had better work.
Building More Effective "Contact Us" Pages
Bryan Eisenberg explains common mistakes on contact pages and offers simple solutions to fix them. Want more? He did the same for About Us pages in a previous article.
15 Websites That Changed The World
15 Websites That Changed The World… will yours be next?
The Quiet Death of the Major Re-Launch
Worried that launching a full redesign of your site may alienate your long-time, loyal cutomers? You may be right.
A Domain By Any Other Name...
...is not the same. CNNMoney posts a great article on choosing, and getting, a domain name that works.
The Power of Natural SEO
Mike Cherim explains how to achieve SEO results without all the trickery, through The Power of Natural SEO.
5 Myths in SEO
Yet another list of 5… this time, 5 Myths in SEO.
5 Rules for Great Websites
Forty Media (no relation!) offers up 5 rules for great websites. Good stuff.
5 Steps To Building Better Websites
From Project 83, 5 steps to building better websites.
Why Business Blogs Are Important
A great article from The Undersigned on why business blogs are important.
7 Ways To Promote Your Website
Just like the title promises, this article delivers 7 powerful ways to promote your website.
How to write so your customers learn from your website
“I just visited your Web site. I’d like to talk to you about what I found there.” A great article on writing to give your customers the most out of your website.
Startup Websites That Work
Though targeted at startup companies, the great tips in this list can be applied to any company’s website.
Your Logo Doesn't Matter
Some refreshing advice from Mark Bixby on the topic of logos and brands.
Cautious Advice for Accepting Online Payments
James Duncan Davidson offers cautious advice for accepting online payments.
Design and Partnership
D. Keith Robinson shares his thoughts on design and partnership. An outstanding article.
An Argument for Small Business Blogging
The guys at Particletree crunch some numbers and end up with a rock solid argument for small business blogging.
The Domain Name Game
Choosing your first domain name? Then step up and play the Domain Name Game. Note: I chose 28MEDIA before reading this article!
Should Your Company Be Blogging?
Should Your Company Be Blogging? Blue Flavor weighs in with their opinions.
Quick Tips on Corporate Blogging
“Corporate blogs are the new faces of business.” Quick tips on corporate blogging from Clickz.com.
Advertise on the Cheap, Using Your Assets
Great article from Business Logs, explaining how to use what you have to build your business.
Instant Press Release
A handy press release generator from Duct Tape Marketing.
Writing Press Releases for a Design Business
graphicPush offers tips for writing press releases for a design business, though the article easily applies to any small business.
Integrated Advertising Campaigns
Advertising Age discusses the use of integrated advertising campaigns – mixing online and offline advertising – for increased results. According to the article, microsites seem particularly effective for raising awareness of a promotion.
Good Design Is Good Business
In an insightful article from Trusty and Company, learn about the importance of design in business.
Blogs Will Change Your Business
BusinessWeek.com offers great advice on business blogging, in an article loaded with tips, examples and success stories.
For more Sound Advice, browse the categories or monthly archives to the left. And, for the latest entries, subscribe to the RSS feed.