Sound Advice

What You Should Know Before You Redo Your Website

IT Business Net features an extensive article, What You Should Know Before You Redo Your Website, that’s stuffed with great information on getting the most out of every phase of your web project.

Creating A Useful Custom 404

A 404 page is the page visitors see when the page they requested cannot be found. But, the generic “Page Not Found” error message leaves them with few options. Why not make their experience easier by creating a useful custom 404?

Your About Page Is A Robot

In Your About Page Is A Robot, Erin Kissane shows how to pump some personality to your site with a well-crafted, well-written About page.

5 Steps to Pay Per Click Advertising That Works

So you’ve decided to shell out your hard-earned money for paid SEO?  Then it had better work.

Six Ways to Turn Techno-babble Into Commanding Copy

Technical content doesn’t have to mean dry, stale copy. Learn how.

Building More Effective "Contact Us" Pages

Bryan Eisenberg explains common mistakes on contact pages and offers simple solutions to fix them.  Want more? He did the same for About Us pages in a previous article.

9 things to put in your list welcome messages

9 things to put in your list welcome messages… some really great suggestions from Mark Brownlow. 

15 Websites That Changed The World

15 Websites That Changed The World… will yours be next?

Types of Website Content

This interesting article argues that there are only three types of website content: the type that persuades, the type that sells, and the type that reassures.

The Quiet Death of the Major Re-Launch

Worried that launching a full redesign of your site may alienate your long-time, loyal cutomers?  You may be right.

For more Sound Advice, browse the categories or monthly archives to the left. And, for the latest entries, subscribe to the RSS feed.