Posted on: March 20th, 2012 by Sharif Ewees
“Who’s your target audience?” “Everybody!” At the start of every project, we ask our new clients who their target audience is and half the time, we here “everybody”. While we appreciate the ambition, that’s rarely the case. Are you a plumber? Then your target audience is probably homeowners or property managers within a 50-mile radius of where.. read more
Posted on: March 4th, 2012 by Sharif Ewees
I attended Inc’s Grow Your Company Conference (GrowCo!) this week, and going in I was super excited about the speaker line up… Eric Ries, Daymond John, Guy Kawasaki, and Bill Clinton! Here’s a talk-by-talk recap. Opening Reception The conference kicked off to a great start. I met a variety of business owners, across several industries.. read more
Posted on: March 2nd, 2012 by Sharif Ewees
As part of the site redesign, we also took another look at our other materials. First up, business cards! I’m headed to Inc magazine’s Grow Your Company Conference (#GrowCo!) next week, so what better time for a new card? We printed a small test batch of the new design, with our updated typography and new.. read more